What is Louis Vuitton NFT?

It’s a hard pivot from Louis Vuitton’s previous NFT offering, Louis the Game, which was a free-to-play experience introduced in August 2021 to educate players on Louis Vuitton’s history and reward successful players with the opportunity to win one of 30 free digital postcards.

What is Louis Vuitton the game?

This article was translated from our Spanish edition . In August 2021, Louis Vuitton , one of the favorite brands for lovers of luxury and high fashion, launched Louis: The Game , a game that allows users to accompany a character named Vivienne through a virtual world in search of of exclusive postcards of the brand that are actually NFT's.

Is Louis Vuitton launching a new gaming brand?

This contrasts with the planned NFT collection launch of Dolce & Gabbana, which is targeting its core fashion audience. This is not Louis Vuitton’s first endeavor in the gaming world. The company has been looking to capitalize on the industry, which NewZoo valued at $178 billion in 2020.

Is Louis Vuitton going beyond fashion?

Having spent the past 24 hours collecting candles in Louis the Game, it is obvious that Louis Vuitton is venturing way beyond fashion, and is paying homage to its founder by depicting his journey to building the now global luxury fashion house.